Advisory Board Member

Barbara Salami

Barbara has a proven record of success in shaping enterprise digital experience programs, market optimization and analytics capabilities. Very resourceful, she has a global background in leading and creating media optimization, campaign management, agile omnichannel experience delivery and customer experience design, closed loop voice of customer programs and marketing experimentation among others. She is currently Vice President of Digital for Commercial at Moderna where she is accountable for the strategic vision and direction for building a world class digital experience for patients, providers and related partners in care. Prior to joining Moderna, Barbara spent 5 years at GlaxoSmithKline, where she held several roles including global head of multichannel analytics and insights and US Pharma head of digital and customer experience optimization.
Prior to GSK, she worked at Shire (now Takeda), Bristol Myers Squibb, AstraZeneca and Aetna. Barbara is an advocate for STEM education, gender parity and diversity and inclusion (including clinical trial diversity). She holds an MBA from Penn State University and a B.S. in Biomedical Engineering from Drexel University.