Author: Dr Celia Banks

The Future of Retail In-Store Experience – 2020

Business Insider Intelligence

The COVID-19 pandemic has forced retail to innovate for survival. BII presents its assessment of how brick and mortar retail can apply technologies to assist in its re-emergence and to ultimately utilize human associates to their greatest potential.

Business Intelligence Insider – May, 2020

Four Steps to Forecast Total Market Demand

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by William Barnett  from the July 1988 Issue

Recent history is filled with stories of companies and sometimes even entire industries that have made grave strategic errors because of inaccurate industrywide demand forecasts. For example:

  • In 1974, U.S. electric utilities made plans to double generating capacity by the mid- 1980s based on forecasts of a 7% annual growth in demand. Such forecasts are crucial since companies must begin building new generating plants five to ten years before they are to come on line. But during the 1975

Big Data’s Role in the Challenge of Maintaining Luxury Brands: Exclusivity vs Democratization

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March 9, 2020                                                                 Author:  Celia Banks, Ph.D. | CEO, I-Meta Inc

Abstract

Big Data is an integral aspect of predictive analytics for luxury retail.  The complexity of social media presents an abundance of feedback channels that make real time 360 customer feedback challenging.  Added to the challenge of real-time feeds is the distortion that reselling has created for luxury brands.  It is difficult to discern whether a customer