Big Data’s Role in the Challenge of Maintaining Luxury Brands: Exclusivity vs Democratization

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March 9, 2020                                                                 Author:  Celia Banks, Ph.D. | CEO, I-Meta Inc


Big Data is an integral aspect of predictive analytics for luxury retail.  The complexity of social media presents an abundance of feedback channels that make real time 360 customer feedback challenging.  Added to the challenge of real-time feeds is the distortion that reselling has created for luxury brands.  It is difficult to discern whether a customer

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